Compare Funerals: 30 days, funeral plans
What it is: a funeral-plan provider serving British expatriates in Spain, on Meta lead ads. We compared the seven months before we took over (1 January to 2 August 2026) with our first 32 days (3 August to 3 September 2026), both normalised to 30 days.
| Metric | Before (per 30 days) | After (per 30 days) | Change |
|---|---|---|---|
| Qualified leads | 24.1 | 60 | +148.8% |
| Cost per qualified lead | £521.07 | £147.65 | -71.7% |
| Meta cost per lead | £21.58 | £9.63 | -55.4% |
| Monthly ad spend | £12,564 | £8,859 | -29.5% |
What it doesn't prove: revenue. It's an acquisition-efficiency case study; the sales numbers were still maturing and we published them as such. "Qualified" means the client's own sales team marked the lead as a genuine prospect. Read the full account.
Mortgage Fit: five weeks, mortgage leads
What it is: an AI-led content and lead-generation campaign for a mortgage business. It produced hundreds of thousands of targeted views and more than 20 qualified mortgage leads in five weeks, in a category where trust decides the sale before price comes up.
What it doesn't prove: how long the leads take to become clients, or that the same volume repeats in every category. See mortgage broker lead generation.
Ironclad Finance: seven weeks, video and enquiries
What it is: an AI-led campaign for an established financial-services business: more than 5 million views and 74 inbound enquiries in seven weeks.
What it doesn't prove: that views cause enquiries on their own. The campaign worked because the business had a proven offer, real proof and a way to capture the interest; see is AI video marketing worth it? for the conditions. See also video lead generation.
$60M+ across 96+ clients
What it is: the client revenue AI Video Systems has tracked across its client base. The free call is the place to ask how it's counted.
What it doesn't prove: what any single new client will get. Results depend on your offer, follow-up and proof.
What don't we have yet?
We don't have published case studies for kitchen fitters and remodellers, law firms, financial advisers or private clinics. The industry pages say so and point to the nearest accounts above. When a client gives permission, the proof goes here.
How do you check it?
Ask for a conversation with a client in a similar business, and read the caveats above as carefully as the headlines. Book A Free Call; qualified clients get the first 30 days under a money-back guarantee (ad spend and third-party software excluded).
