What does an agency cost, and is it worth it?
- Is it worth paying an agency $5,000 a month for lead generation?: the break-even calculation.
- What is a normal setup fee and monthly retainer?: ranges and what each line should buy.
- How much should you spend on ads before hiring an agency?: the floor and the proof threshold.
- How much does it cost to market a service business in 2026?: the full sourced ranges.
Why are the ads not producing customers?
- My agency's reports are full of clicks but the phone isn't ringing
- Why Facebook ad leads go cold before you call them back
- $5,000 a month on Facebook ads and the leads never pick up: what to fix first
- Is your lead problem really a sales follow-up problem?
- Why your ads get leads but no sales
- Should you increase your ad budget or fix your funnel first?
- How to get paid ads to bring in customers as good as referrals
How do you measure what is working?
- How to measure the real ROI of Facebook ads
- Which agencies track leads all the way to closed sales?
- Cost per lead vs cost per customer
- What is a qualified sales call?
- The 5-minute rule: response time and conversion
How do AI video ads work for a service business?
- Is AI video marketing worth it for an established service business?
- Will AI video ads look fake and damage my brand?
- How to make video ads without filming every week
- How to turn testimonials and case studies into video ads
- How to choose an AI video ads agency
Which free calculators can you use?
- Agency break-even calculator: how many extra customers does the fee need?
- Cost per customer calculator: what do your ads really cost per sale?
- All calculators
How do you choose a provider?
- How to choose a done-for-you lead generation company
- Who can run ads, video, landing page and follow-up in one place?
- How to avoid getting burned by another marketing agency
- What to expect in the first 30 days with an agency
- Should you buy leads or build your own system?
- Comparisons and alternatives
How does it work for your kind of business?
- Kitchen fitters and remodellers
- Law firms
- Financial advisors
- Private healthcare clinics
- Funeral homes and mortgage brokers
- UK service businesses